Central : The Original Store / Vincent Van Duysen Architects

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Text description provided by the architects. Thailand’s leading retailer Central Group announces the launch of Central: The Original Store, a new culture station located at the Group’s original general store building in Bangkok’s Charoen Krung district. Central: The Original Store is a revival of the brand’s storied retail lineage; it bridges the past and the present, paying homage to the retail brand’s roots by offering content that links the building’s mid twentieth century origins and its history with contemporary lifestyle offerings.